For the launch of the third season of Narcos in Colombia, the objective was to create a content for social media that didn’t come from or depict drugs, which is a sensitive matter in the country, in this case they wanted to tell people that the new season was going to develop in Cali.

In Colombia the average salary is paid every fifteen days, commonly known as “Quincena”, the launch was on payment day and we wanted our audience to feel “Narco Rich” on their payment day and what better that with Salsa Choke rhythm, the most popular rhythm in Cali.

Role: Creative, Video Editing

Client: Netflix

Netflix narcos from Karen Bueno on Vimeo.

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